Why hire a professional real estate agent to help
you sell your property? Do you have the time,
experience, and sources of information and contacts to
do the job right, yourself? Would it go as smooth as
it could? Would it give you more personal time? Would
you obtain a higher price? Here are just a few areas
a professional real estate agent earns his or her commission.
Pricing Considerations: |
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A professional's insight in determining
pricing strategy for your property can keep you
from missing an opportunity by undervaluing or
wasting time by overpricing. Experience in evaluating
competing properties and market trends is the first
ingredient for the best transaction experience. |
| Marketing expertise: |
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Preparation |
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Your agent is skilled in recommending repairs
or cosmetic work that have proven to minimize time
on the market and maximize both prospects interest
and sales price. |
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Exposure to the public |
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Your agent will know best how to use many sources
of media and other techniques to properly market
your home. |
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Exposure to other industry professionals |
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Your agent will utilize a Multiple Listing Service.
Once your property is listed, for sale it is statistically
likely the buyer will be a client of another agent
associated with yours. |
The National Association of Realtors
studies show that 82% of real estate sales are
the result of agent to agent contact and agent
to prospect contact. |
| Negotiating: |
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Middleperson |
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Most buyers prefer to negotiate with someone
they perceive as unbiased, not emotionally involved,
and someone who is professionally trained. |
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Objectivity |
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Evaluate proposals privately without compromising
your marketing position. |
| Monitoring,
Renegotiating and Closing or Settling: |
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Overwhelming volume of steps |
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The process of appraisals, inspections and financing
involves a lot of possible pitfalls. There are
many required legal forms and processes. |
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Experience reading and following escrow instructions |
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.Instructions must be clear and complete. Your
agent is the best person to objectively help you
communicate these issues and move the transaction
to closing. |
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Inspectors and other professionals |
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Your agent can meet other industry specialists
and negotiate regarding inspection repairs necessary
to complete your contract. Industry contacts
provide resources for workpersons in many areas
with knowledge as to their skill and reliability. |
| Security: |
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Working with an agent ensures showings will be
supervised and buyers will be prescreened. This
keeps your time free and you safe. |
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